the brand experience people
the brand
experience people
experience people
Bentley Motors had a goal - to showcase their latest hybrid SUV model, the Bentley BENTAYGA, in a way that was exciting and memorable for potential customers. To achieve this, they teamed up with us to create a cutting-edge web AR experience that would fully immerse users in the world of the BENTAYGA hybrid.
Using the powerful 8th Wall AR platform users could place a virtual version of the car in their real-world environment, experiencing the key features and benefits through immersive storytelling.
The project was a huge success, generating buzz and interest in the Bentley BENTAYGA hybrid. The innovative and immersive AR experience replaced traditional printed media, creating a more engaging and memorable experience for customers.
Customers particularly appreciated the sustainability-focused messaging of the AR experience, positioning the Bentley BENTAYGA hybrid as a more environmentally-friendly option in the luxury SUV market. The campaign successfully showcased the car's features and generated positive brand awareness for Bentley.
Using the powerful 8th Wall AR platform users could place a virtual version of the car in their real-world environment, experiencing the key features and benefits through immersive storytelling.
The project was a huge success, generating buzz and interest in the Bentley BENTAYGA hybrid. The innovative and immersive AR experience replaced traditional printed media, creating a more engaging and memorable experience for customers.
Customers particularly appreciated the sustainability-focused messaging of the AR experience, positioning the Bentley BENTAYGA hybrid as a more environmentally-friendly option in the luxury SUV market. The campaign successfully showcased the car's features and generated positive brand awareness for Bentley.
