the brand experience people
the brand
experience people
experience people
Caterpillar wanted more than just a product showcase. For the introduction of the new Cat® Compact Track Loaders (CTL) in Europe, they needed a campaign with cut through. They wanted to connect with their audience - to be unforgettable.
The challenge was showcasing the industry-leading lifting abilities of the CTL whilst reaching the wider European audience in a way that feels powerful and memorable.
Our solution was a unique, story-driven campaign - the first of its kind for Cat. Inspired by the simple joy of using machinery, the story featured a child playing with a toy version of the CTL, mirrored by a professional operator using the real thing. The story peaks in the interaction of these two worlds, weaving the machine’s improved lifting height into the narrative. Rather than a technical demo, this was a film that made the product part of a bigger, more meaningful story.
We shot in Italy, with cultural touchpoints to connect this to this market, where the CTL has seen its strongest success. The visuals combined high-end production quality with a focus on Italian craftsmanship and construction heritage, creating a striking and memorable campaign.
The impact was immediate. Engagement rates soared across social platforms, with positive feedback from both Italian and wider European audiences. The campaign was so successful that Caterpillar expanded it from a European release to a global audience, significantly boosting its reach.
By combining product performance with emotional storytelling, this campaign set a new benchmark for Cat product marketing. A powerful machine. A powerful story. A lasting impact.
We shot in Italy, with cultural touchpoints to connect this to this market, where the CTL has seen its strongest success. The visuals combined high-end production quality with a focus on Italian craftsmanship and construction heritage, creating a striking and memorable campaign.
The impact was immediate. Engagement rates soared across social platforms, with positive feedback from both Italian and wider European audiences. The campaign was so successful that Caterpillar expanded it from a European release to a global audience, significantly boosting its reach.
By combining product performance with emotional storytelling, this campaign set a new benchmark for Cat product marketing. A powerful machine. A powerful story. A lasting impact.
