the brand experience people
the brand
experience people
experience people
Returning to Cannes Lions for our second year with Pinterest, we set out to build on 2023’s success and take their activation to new heights. Collaborating closely with Pinterest’s internal creative team and 3D artist Ginni Grigolo, we crafted all the screen content for their activation—an ambitious, immersive experience designed to captivate audiences and bring Pinterest’s mission to life.
From bold, dynamic brand moments on the Tower Beacon to celebrating user creativity in real-time, every element reinforced Pinterest’s role as the ultimate platform for inspiration and possibilities. The Tower Beacon stood as a festival highlight, showcasing Pinterest as a brand with playful animations and striking 3D visuals, creating an unforgettable hero moment. Attendees were at the heart of the experience as user-generated collages, produced at the activation, came alive on the big screen—connecting personal creativity with Pinterest’s purpose.
The launch of Pinterest’s global brand campaign, It’s Possible, became a defining moment, immersing audiences in a cinematic journey of inspiration and discovery. Every piece of content—from live programming to real-time user highlights—was crafted to work seamlessly together, ensuring Pinterest’s activation wasn’t just memorable, but meaningful.
From bold, dynamic brand moments on the Tower Beacon to celebrating user creativity in real-time, every element reinforced Pinterest’s role as the ultimate platform for inspiration and possibilities. The Tower Beacon stood as a festival highlight, showcasing Pinterest as a brand with playful animations and striking 3D visuals, creating an unforgettable hero moment. Attendees were at the heart of the experience as user-generated collages, produced at the activation, came alive on the big screen—connecting personal creativity with Pinterest’s purpose.
The launch of Pinterest’s global brand campaign, It’s Possible, became a defining moment, immersing audiences in a cinematic journey of inspiration and discovery. Every piece of content—from live programming to real-time user highlights—was crafted to work seamlessly together, ensuring Pinterest’s activation wasn’t just memorable, but meaningful.
