the brand experience people
the brand
experience people
experience people
Reckitt is big. Lots of brands, lots of people, lots of offices, all over the world. With a two-day virtual Global Leadership Summit approaching, they wanted something special to bring it alive. A way of getting senior management involved in sharing new ideas and unveiling their new corporate branding and name change, from Reckitt Benckiser to Reckitt. We teamed up to produce every detail of the event.
The big brand reveal activated a live update of all Reckitt’s brand assets around the world, in a period of just 18 minutes (no pressure). Led from a live TV control room in London we involved host studios in New Jersey, Mexico City and Singapore.
This was one of our biggest and most challenging projects to date. 840 delegates; 52 countries; three time zones; all interacting through 20 hours of broadcast content over the two days.
The big brand reveal activated a live update of all Reckitt’s brand assets around the world, in a period of just 18 minutes (no pressure). Led from a live TV control room in London we involved host studios in New Jersey, Mexico City and Singapore.
This was one of our biggest and most challenging projects to date. 840 delegates; 52 countries; three time zones; all interacting through 20 hours of broadcast content over the two days.
